#109 | The Survey Results Are In: Americans Don’t Know Much about Nonprofits

We live in the nonprofit world, day in and day out, so naturally, we know quite a bit about how it operates. But how much does the average American know? Not so much, it turns out.

In today’s episode, we’re talking about the results of a survey put out by Indiana University’s Lilly Family School of Philanthropy, “What Americans Think about Philanthropy and Nonprofit.” We learned some very interesting things, such as how much people trust the giving transparency of religious charitable organizations (oof) and where Americans think the philanthropic sector is headed.

We’re also talking about how easy it is to learn about nonprofits. 990 tax filings are public. You can see where their money, and in turn yours if you choose to give, is going. Education, people. When we get this educational show up and running on the road, we’ll let ya know.

What’s in this episode:

  • [01:33] Information on Eli Lilly and the Lilly family (for anyone else like Brittny who isn’t familiar)
  • [05:34] The results of a survey the Lilly School put out to get Americans’ perceptions of nonprofits and where they put their trust
  • [11:22] How Americans feel about the transparency of giving among charitable organizations (whew, this one is really something) and what activities charities should be able to support
  • [17:24] Whether or not Americans think the philanthropic sector is headed in the right direction
  • [21:26] Our thoughts on how to educate the public on nonprofits (because, based on this survey, they do not know much)

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Resources Mentioned

WHAT AMERICANS THINK ABOUT PHILANTHROPY AND NONPROFITS From Indiana University’s Lilly Family School of Philanthropy


A big thanks to our sponsors for this episode on complicity in the nonprofit world: Brittny Wilson Consulting and Prismatic Consulting, and to Jake Walker Music for our theme song!