#96 | Year-End Giving Round 2
We’re back! After a year-long hiatus, the Nonprofit Reframe podcast is back with more nonprofit content, stories, and laughs.
It’s that time of the year that nonprofits know and love and dread and hate: year-end giving.
There’s a lot to juggle when it comes to sending year-end appeals to your donors. In today’s episode, we’re talking about why year-end appeals are important, using mailed appeals to your advantage, and how to do segmentation in a way that increases and personalizes outreach to your donors.
What’s in this episode:
[03:24] What is a year-end appeal and why is it important?
[12:17] The importance of data management, no matter the size of your organization
[15:00] How mailed appeals can still be effective and why engaging different generations of donors is crucial
[21:20] What to do in the fall to prepare for year-end giving and why segmentation is beneficial
[30:49] Best examples of segmentation
Do you love our show and want to hear even more from us? You can get behind-the-scenes episodes and more by supporting us on Patreon! We have plans starting at just $3 a month. Can’t wait to see you there!
Resources Mentioned
Colorado accidentally sent voter registration notices to 30,000 residents who are not citizens – From CPR
A big thanks to our sponsors for this episode on year-end giving: Brittny Wilson Consulting and Mission Launch, and to Jake Walker Music for our theme song!